SIO Partners: Armani/Casa

Good day, friends!

I want to share the news, Rizzoli publishing house has released the biography of Giorgio Armani "Per amore", which the designer for many years has been preparing together with the Italian fashion journalist Angelo Flaccavento.
At the moment the book is available for reading for all the native Italian speakers. The English version will come out in the spring of 2023.

In this context, I would like to tell you about Armani/Casa furniture, which we love and have used in SIO projects for many years.

Armani/Casa is part of the Armani Group brands: Giorgio Armani Prive, Giorgio Armani, Armani Collezioni, Emporio Armani, Armani Jeans, AX Armani Exchange, Armani Junior, Armani Babe.
Armani/Casa is a success story that began in 2000, when Giorgio Armani launched its own furniture line.

The idea of creating his own line appeared when Giorgio Armani was designing his own boutiques and faced the problem of lack of quality classic furniture that coincides with his style and taste.
All the style of the clothing brand Armani has transferred to the design of furniture, which is simple and comfortable: a table acts as a table, a sofa as a sofa, a chair as a chair. The design is a classic representation of the furniture, without the introduction of modern trends. At the same time, Giorgio Armani products have a twist that reflects the brand's aesthetics.

Armani/Casa is characterized by geometric shapes, natural shades, premium silk fabrics that emphasize the status of the person.

The main colors in which the products are made are grayish green, beige and anthracite.
The Armani/Casa brand now produces textiles, wallpaper, furniture, bathtubs and sinks, kitchen sets, as well as interior solutions for hotels and restaurants.